A Stand of Loyalty

In 2024, I was entrusted with developing "A Stand of Loyalty," a high-profile project commemorating the 10th anniversary of National Service in the UAE. Tasked with shaping its cultural narrative, research, and storytelling, I worked closely with historical materials, military heritage, and national symbolism to create a cohesive and impactful tribute.

My role encompassed:

• Cultural Strategy & Research – Conducting in-depth research to ensure historical accuracy and alignment with the values of duty, sacrifice, and patriotism.

• Narrative Development – Crafting a compelling storyline that honored the service and dedication of UAE nationals while resonating with a broad audience.

• Creative Direction & Execution – Overseeing the project’s conceptualization, ensuring its visual, thematic, and experiential elements effectively conveyed the significance of National Service.

Through this project, I contributed to preserving and celebrating the UAE’s military legacy, reinforcing the role of cultural storytelling in shaping national identity. "A Stand of Loyalty" stands as a testament to the power of heritage-driven narratives and their ability to connect past, present, and future generations.